Frequently Asked Questions

Everything You Need to Know About Our Premium Flooring Products

We've compiled answers to the most common questions about our products, services, and policies. If you can't find what you're looking for, please don't hesitate to contact us.

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General Information

Basic information about Stanton Carpet, our showrooms, and product availability.

To find an authorized Stanton showroom in your area, simply use our Dealer Locator. Enter your zip code or allow location services to find the nearest retailers that carry Stanton products. Each dealer listing includes contact information, directions, and details about which Stanton brands they carry.

Stanton does not sell directly to consumers. We partner with authorized retailers throughout the United States who can provide you with product information, pricing, and professional installation services. Visit our Dealer Locator to find a showroom near you where you can see and purchase our products.

The Stanton family of brands includes:

Stanton Carpet

Our flagship brand offering premium soft-surface flooring

Stanton Street

High-performance commercial carpeting solutions

Stanton DWF

Decorative Waterproof Flooring luxury vinyl options

Stanton Rug Co.

Custom and ready-made area rug collections

Antrim

High-quality wool carpets and rugs

Rosecore

Ultra-premium carpets and fine rugs

Crescent

Fashionable carpet and rug designs

Cavan

Stylish and affordable carpeting options

Stanton Carpet Corporation was founded in 1980 by Sy Cohen. What began as a small operation has grown into one of America's leading manufacturers and importers of decorative, high-quality carpet, luxury vinyl tile, and custom area rugs.

Today, Stanton is recognized for its innovative designs, premium materials, and commitment to quality. Our family of brands continues to grow while maintaining our dedication to excellence in the flooring industry.

Products & Materials

Detailed information about our carpet, luxury vinyl, and area rug products.

Wool Fibers
  • Natural, renewable resource
  • Exceptional durability and resilience
  • Natural stain and soil resistance
  • Superior insulation properties
  • Naturally flame-resistant
  • Improves indoor air quality
  • Luxurious look and feel
Synthetic Fibers
  • Typically more affordable than wool
  • Enhanced stain and fade resistance
  • Wide variety of colors and textures
  • Nylon: Excellent durability and resilience
  • Polyester: Good color clarity and softness
  • Olefin: Moisture and mildew resistant
  • Easier maintenance requirements

SPC (Stone Plastic Composite) and WPC (Wood Plastic Composite) are two types of rigid core luxury vinyl flooring with different core constructions:

SPC (Stone Plastic Composite)
  • Contains limestone in its core
  • More rigid and dense
  • Extremely dent-resistant
  • Thinner profile (typically 3.5-7mm)
  • Better for high-traffic commercial spaces
  • More stable in temperature fluctuations
WPC (Wood Plastic Composite)
  • Contains wood fibers in its core
  • Softer and more comfortable underfoot
  • Warmer feel than SPC
  • Thicker profile (typically 5.5-8mm)
  • Better sound insulation properties
  • More forgiving on slightly uneven subfloors
Which One Is Right For You?

Both SPC and WPC offer excellent waterproof protection and durability. SPC is generally better for high-traffic areas and commercial spaces, while WPC provides more comfort and is often preferred for residential use, especially in living areas and bedrooms.

Yes! Stanton offers custom-sized area rugs through our Create-A-Rug program. Most of our broadloom carpet styles can be fabricated into a custom area rug with a variety of binding and serging options in different colors and materials.

Our Create-A-Rug program allows you to:

  • Choose from hundreds of carpet patterns and colors
  • Specify exact dimensions for your space
  • Select from multiple border options
  • Pick binding or serging in complementary colors

You can explore our Create-A-Rug tool to design a custom rug in your preferred dimensions.

Cut Pile Carpet

In cut pile carpets, the yarn loops are cut at the top, creating individual tufts that stand upright. This construction provides a plush, luxurious feel underfoot and is generally softer than loop pile. Common cut pile styles include:

  • Plush: Densely packed fibers with a smooth, formal appearance
  • Saxony: Twisted tufts that stand upright creating a velvety look
  • Frieze: Highly twisted yarns that curl, creating a textured appearance
  • Shag: Long, loose yarns creating a deep, casual look
Cut Pile Carpet
Loop Pile Carpet
Loop Pile Carpet

In loop pile carpets, the yarn forms complete loops that remain uncut on the surface. Loop pile carpets are typically more durable and resist crushing and matting better than cut pile. Common loop pile styles include:

  • Level Loop: Loops are all the same height, creating a uniform surface
  • Multi-Level Loop: Loops of varying heights create patterns and textures
  • Berber: Low, dense loops often with flecks of color
  • Sisal-Look: Textured loops mimicking the appearance of natural sisal
Pet Owners Note

If you have pets with claws, be aware that loop pile carpets may be susceptible to snagging. Cut pile carpets are generally recommended for households with pets.

Installation & Care

Information about installing, cleaning, and maintaining your Stanton flooring products.

While some of our luxury vinyl products are designed with DIY-friendly click-lock systems, we generally recommend professional installation for all Stanton flooring products to ensure optimal performance and to maintain warranty coverage.

Professional installation is particularly important for:

  • Wall-to-wall carpet installations which require specialized tools and techniques
  • Pattern-matched carpets that need precise alignment
  • Custom stair installations
  • Installations over radiant heat systems
  • Situations requiring subfloor preparation

Our authorized dealers can recommend qualified professional installers in your area who are familiar with Stanton products and installation requirements.

To maintain the beauty and longevity of your Stanton carpet:

Regular Maintenance:
  • Vacuum at least once a week, more frequently in high-traffic areas
  • Use a vacuum with adjustable height settings and HEPA filters
  • For loop pile carpets, use suction-only vacuums or turn off the beater bar
Spot Cleaning:
  • Blot spills immediately; never rub or scrub
  • Use clean white cloths or paper towels
  • Work from the outside of the stain toward the center
  • Use mild detergent mixed with water for most water-based stains
  • For oil-based stains, use a specifically formulated carpet cleaner
Deep Cleaning:
  • Have your carpet professionally cleaned every 12-18 months
  • Use hot water extraction (steam cleaning) for synthetic fibers
  • For wool carpets, use low-moisture cleaning methods
Important:

Always refer to your specific carpet's care instructions as cleaning recommendations may vary based on fiber type and construction. Never use bleach or harsh chemicals on your carpet.

Stanton Decorative Waterproof Flooring (DWF) is designed for easy maintenance, but proper care will ensure it stays beautiful for years:

Daily/Weekly Maintenance:
  • Sweep or vacuum regularly with a soft brush attachment
  • Clean spills promptly to prevent staining
  • Damp mop with a pH-neutral cleaner specifically formulated for vinyl flooring
  • Never use steam cleaners on luxury vinyl floors
Protecting Your Floor:
  • Use felt pads under furniture legs and protective mats under rolling chairs
  • Place entry mats at doorways to reduce dirt and debris
  • Avoid sliding heavy furniture across the floor
  • Use protective mats in front of sinks and other water sources
  • Keep pet nails trimmed to prevent scratches
Avoid These Cleaners:

Never use wax, polish, abrasive cleaners, vinegar solutions, bleach, or ammonia-based products on your luxury vinyl flooring as they can damage the wear layer and void your warranty.

Proper care for your Stanton area rugs will help maintain their beauty and extend their life:

Regular Maintenance:
  • Vacuum regularly using a suction-only vacuum or with the beater bar on the highest setting
  • Rotate rugs periodically to ensure even wear
  • Shake out small rugs outdoors when possible
  • Use rug pads underneath to prevent slipping and provide cushioning
Cleaning:
  • Blot spills immediately with a clean white cloth
  • For wool rugs, use only wool-safe cleaners
  • Have rugs professionally cleaned when they begin to look soiled
  • For washable rugs, follow the specific care instructions provided
Storage:
  • Clean rugs thoroughly before storage
  • Roll the rug with the face side out
  • Wrap in breathable fabric (not plastic) to protect from dust
  • Store in a cool, dry place

Yes, proper acclimation is essential for optimal performance of your flooring products:

Luxury Vinyl Flooring
  • Acclimate for 48 hours minimum
  • Room temperature between 65-85°F
  • Store flat in small stacks
  • Keep away from direct sunlight
  • Maintain 35-65% relative humidity
Carpet
  • Unroll and allow to relax 24 hours
  • Room temperature between 65-95°F
  • Vacuum before installation
  • HVAC should be operational
  • Maintain 10-65% relative humidity

Proper acclimation helps prevent issues like buckling, gapping, and dimensional changes after installation. Always follow the specific acclimation guidelines provided with your particular flooring product.

Ordering & Delivery

Information about purchasing Stanton products, samples, and delivery expectations.

Stanton products are available exclusively through our network of authorized dealers and showrooms. Here's how to order:

  1. Find a Dealer: Use our Dealer Locator to find authorized Stanton retailers in your area.
  2. Visit the Showroom: Browse our product collections in person, where you can see and feel the quality of our flooring options.
  3. Professional Measurement: Most dealers offer professional measuring services to determine the exact amount of flooring needed for your project.
  4. Place Your Order: Your dealer will place the order directly with Stanton on your behalf.
  5. Installation: Many dealers also offer professional installation services or can recommend qualified installers.
Working with a Dealer

Our authorized dealers are flooring experts who can guide you through the selection process, ensure accurate measurements, and help coordinate installation. Their expertise is a valuable resource for your flooring project.

Yes, ordering samples is simple:

Consumer Sample Ordering:
  1. Browse products on our website
  2. Click the "Request a Sample" button on product pages
  3. Complete the sample request form
  4. Samples will be shipped directly to your home

We offer 4"x4" samples for most carpet products and 4"x6" samples for vinyl flooring. A nominal fee applies for sample orders, which covers shipping and handling costs.

Stanton Flooring Samples
Pro Tip

We recommend viewing samples in your home under your specific lighting conditions. Colors and textures can appear different under various lighting situations, so it's important to see how they look in your actual space.

Delivery timeframes vary depending on the product, quantity, and your location:

Product Type Estimated Delivery Time Notes
In-stock Carpet 1-2 weeks Most standard carpet products
Special Order Carpet 3-6 weeks Custom colors, patterns, or widths
Luxury Vinyl Flooring 1-3 weeks Depends on stock availability
Custom Area Rugs 4-8 weeks Depends on complexity and size
Ready-Made Rugs 1-2 weeks Standard sizes in stock

Note: These are general estimates. Your authorized dealer will provide you with more specific delivery timeframes based on current inventory levels and manufacturing schedules. International shipping and delivery to remote locations may require additional time.

Once your order arrives at the dealer, they will contact you to schedule delivery and installation (if applicable). Most dealers require the flooring to acclimate at your location for 24-48 hours before installation begins.

Ordering the right amount of flooring is critical to your project's success:

General Guidelines:
  • For all flooring types, we recommend ordering an additional 5-10% beyond your measured square footage to account for cuts, waste, and pattern matching.
  • For complex room layouts or patterned products, you may need to order 15-20% extra material.
  • For future repairs, consider purchasing additional material from the same dye lot or production run.
Professional Measurement:

The most accurate way to determine your flooring needs is to have a professional measurement. Most authorized Stanton dealers offer this service:

  • They use industry-standard techniques to measure your space accurately
  • They account for room irregularities, closets, and other features
  • They calculate the optimal layout to minimize waste
  • They determine the correct amount of additional materials needed for your specific project
DIY Measuring

If you're measuring yourself, divide your room into rectangles, calculate the square footage of each section, and add them together. Then add 10% for waste. For pattern matching or complex layouts, consult with a professional for accurate calculations.

Warranty & Returns

Information about our product warranties, filing claims, and return policies.

Stanton offers comprehensive warranty protection for our products when purchased through authorized dealers and installed according to our guidelines:

Product Line Residential Warranty Commercial Warranty Coverage Highlights
Luxury Vinyl Flooring Lifetime Limited 10-Year Limited Wear, stain, fade, and water resistance
Wool Carpets 20-Year Limited 7-Year Limited Wear, texture retention, stain resistance
Synthetic Carpets 15-25 Year Limited 5-10 Year Limited Wear, staining, soiling, fading
Custom Rugs 1-Year Limited 90-Day Limited Manufacturing defects only

Note: Warranty periods and coverage vary by specific product line and collection. Please refer to your warranty documentation for complete details about your specific flooring purchase.

Warranty Registration

To ensure your warranty is properly activated, keep your original receipt and product details in a safe place. Some products may offer extended warranty options if registered within a certain timeframe after purchase.

If you believe your Stanton product has a defect covered under warranty, follow these steps to file a claim:

  1. Contact Your Dealer: Reach out to the authorized dealer where you purchased your flooring. They will be your main point of contact throughout the claims process.
  2. Documentation: Gather your original purchase receipt, warranty information, product details, and photos of the issue.
  3. Inspection: In many cases, an in-home inspection may be required to evaluate the condition of the product and determine if the issue is covered under warranty.
  4. Claim Processing: Your dealer will submit the claim to Stanton on your behalf. Our warranty department will review your claim and make a determination based on our warranty terms.
  5. Resolution: If your claim is approved, we will either repair the affected area, replace the product, or provide a prorated refund depending on the specific circumstances and warranty terms.
Claim Timeline

Most warranty claims are processed within 2-4 weeks of submission. Complex cases requiring inspection or testing may take longer. Your dealer can provide updates on the status of your claim throughout the process.

While our warranties provide comprehensive coverage for manufacturing defects and performance issues, certain conditions and damages are not covered:

Installation Issues
  • Improper installation methods
  • Installation over unsuitable subfloors
  • Failure to acclimate flooring properly
  • Improper tools or techniques used
  • Installation in inappropriate environments
Maintenance & Use Issues
  • Improper cleaning methods or products
  • Normal wear or changes in appearance
  • Damage from furniture, pets, or appliances
  • Neglect or abuse of the flooring
  • Excessive moisture or water damage
Environmental Issues
  • Damage from floods or plumbing leaks
  • Extreme humidity or temperature changes
  • Natural disasters or acts of God
  • Fading from excessive sunlight exposure
  • Mold or mildew from excessive moisture
Other Exclusions
  • Products sold as seconds or "as-is"
  • Differences between samples and actual product
  • Changes in color due to aging
  • Products used in commercial settings (for residential warranties)
  • Products purchased from unauthorized dealers

For complete details on warranty coverage and exclusions, please refer to the specific warranty documentation that came with your product or contact your authorized dealer.

Since Stanton products are sold exclusively through our network of authorized dealers, return policies are generally determined by the individual retailer. However, here are some general guidelines:

Special Order Products:
  • Most carpet, rugs, and flooring products are special order items and cannot be returned once the order is placed
  • Always confirm measurements and product selections carefully before placing your order
  • We recommend ordering samples to verify colors and textures before placing a full order
Samples:
  • Sample purchases are generally non-refundable
  • The cost of samples may be credited toward your full product purchase at some retailers
Defective Products:
  • If a product arrives damaged or defective, contact your dealer immediately
  • Do not attempt to install defective products
  • Take photos of any damage before contacting your dealer
Dealer Policies

Always review the specific return and cancellation policies of your chosen dealer before placing your order. Your dealer can provide detailed information about their return policies, restocking fees, and cancellation windows.

For most Stanton products, residential warranties are transferable to the next homeowner with certain limitations:

Transferable Warranties:
  • Most Stanton residential product warranties can be transferred one time from the original purchaser to a new homeowner
  • The warranty remains in effect for the remainder of the original warranty period
  • The transfer must occur within the first 5 years of the original purchase date
  • Some high-end or specialty product warranties may not be transferable (check your specific warranty documentation)
Transfer Process:

To transfer a warranty to a new homeowner:

  1. The original homeowner should provide the new owner with all original purchase receipts, warranty documentation, and care instructions
  2. The new homeowner should contact an authorized Stanton dealer within 60 days of the property transfer
  3. Complete a warranty transfer form (available from authorized dealers)
  4. Submit the completed form along with proof of property transfer and original purchase documentation
Home Selling Tip

When selling your home, transferable flooring warranties can be an attractive feature for potential buyers. Be sure to mention your premium Stanton flooring and its remaining warranty coverage in your home's listing details.

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